Q If you pursue a career in communications, public relations, marketing, social media management, or many other specializations in the business world, you might get involved in a crisis communications situation. Crisis communications relies on the art of audience analysis. This week, read the case study about Domino’s Pizza’s crisis communication strategies (Links to an external site.). Choose one of these discussion questions and answer it fully, referring back to the Domino’s case study. Discussion Questions 1. What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue? 2. How should crisis communications preparedness plans address the proliferation of social media outlets? 3. From the perspective of crisis communicators concerned with social media, what else could Domino’s have done or said to prove with action that its key messages are sincere? What other messages could Domino’s have delivered? 4. What other types of traditional media and social media could Domino’s have used to reach its stakeholders? 5. What other challenges do you think that PR practitioners, marketers, or corporate communicators could have in telling the truth in the digital age? 6. How important is speed of response rate in a digital world, particularly when an organization is facing a crisis situation? 7. Are there any other conclusions that you can draw from this incident? Respond Your initial response to these questions should be approximately 250 words. After you have posted your initial post to the prompt, post at least two substantive responses, a minimum of 100 words each, to other students' main postings, offering specific feedback about the ideas they posted. You must post your initial post before you can reply to other students. A substantive post will do at least ONE of the following: • Ask an interesting, thoughtful question pertaining to the topic • Answer a question (in detail) posted by another student or the instructor • Provide extensive additional information on the topic • Explain, define, or analyze the topic in detail • Share an applicable personal experience • Provide an outside source (for example, a website) that applies to the topic, along with additional information about the topic or the source (cite properly in APA) • Make an argument concerning the topic